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Cup Logo Stick

Cup Logo Stick

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The Logo of The Cinnamon Stick café reflects many aspects of the intended nature of the café in a simplistic manner. It has an ornately decorated china cup with a globe inside it instead of what many people may expect to be an Ice cream scoop. This reflects the international diversity of foods and beverages offered by the café. Also present in the logo is three cinnamon sticks pointing outwards from one point from behind the globe. This shows the name of the café, hence The Cinnamon Stick and also showing a more significant representation of the cafe. The lid of the cup opened at the side also symbolises a door. On a whole I am aiming to show the public that when the door to this cafe, which seems to reflect a nature of goodwill opens up an array of any possible personal choices, which are beaming to the customers eyes. I believe that is the whole story about what The Cinnamon Stick intends to show to customers.

It's too long. Shorten it, or break it into two or three paragraphs. It's also written in a very stilted, formal language; relax it.